Monthly Mash and the Customer’s Invisible Rules

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Welcome to the Monthly Mash, a mashup of tools, tales and tips on customer service and the customer experience from around the blogosphere.

Volume 22: August 2013

Thoughts on the Customer: The Customer’s Invisible Rules

We all have too many rules, and our personal rules can be some of our greatest sources of conflict and unhappiness.

Monthly Mash and the Customer's Invisible RulesWhen you are upset with someone for acting a certain way, inevitably it is because that person violated some rule you have about how people should act.

Our customers have rules as well. In customer service, we refer to them as expectations, but here’s the catch: the word expectations is not strong enough to represent how some customers feel.

Sometimes the customer’s view of what, when, and how something should happen is so strong, so fixed, that when we fail to live up to it — we get an upset customer instead of just a disappointed customer.

Often with customers, we are faced with a divergence between the strength of the customer’s reaction and what we see as the level of the service failure.

In these cases, it is helpful to remember that while we think we failed to meet an expectation, the customer thinks we violated a rule. And therein lies the difference between disappointed and disgruntled.

The Month in Customer Service Blogging

A collection of the best posts about customer service and the customer experience we read this past month.

Someone Was Listening

Sometimes the most popular post from the previous month; sometimes just the one I liked best.

This month we were proud to debut When Customers Stick: Customer Retention by the Numbers (Infographic), our first CTS infographic! The infographic illustrates a few great customer retention statistics with some fun visuals and graphics. Take a look; we’d love to hear what you think!

About 

By Adam Toporek. Adam Toporek is a Customer Experience Strategist, franchise developer, and small business owner who runs the popular blog Customers That Stick. He is a customer experience speaker and the author of a forthcoming book on frontline customer service (AMACOM, Spring 2015). Adam’s ebook 7 Secret Customer Service Techniques Every Expert Knows has been downloaded in over 100 countries.

    Find more about me on:
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4 Comments

  1. Thanks for including me here Adam, and some great posts for me to check out! Cheers! Kaarina
    Kaarina Dillabough recently posted..Plan, Prepare and Produce for Results in Business and in LifeMy Profile

  2. Danny Brown
    Twitter:
    says:

    Hey there mate,

    Appreciate the inclusion here, doubly so given your background in this area, so cheers, sir!
    Danny Brown recently posted..The Question of Context in Meaningless DataMy Profile

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