I enjoyed this excellent infographic from the folks over at Help Scout. The infographic, originally posted by Gregory Ciotti on the Help Scout blog, curates a number of well-known statistics with some lesser-known data to synthesize a graphic that shows how costly customer service can be.
A few standout takeaways serve as great reminders:
- Customers will tell more people abut a bad experience than a good one,
- A huge number of companies feel they offer great customer service, but their customers do not feel the same way, and
- It’s a lot more expensive to get a new customer than to keep an existing one.
Enjoy the infographic and tell us…
What do you think the cost of bad customer service is?