The Compete Through Service Symposium

I’d like to take a moment to tell Customers That Stick™ readers about the 25th annual Compete Through Service Symposium (online brochure) put on by the Center for Services Leadership at Arizona State University’s W.P. Carey School of Business.

The Center for Services Leadership is a leader in customer experience higher education and has one of the few programs at a major university dedicated to customer experience. I am proud to say that I have a Certificate in Customer Experience from the W.P. Carey School, and I want to help spread the word about the good work the CSL is doing.

The Compete Through Service Symposium is an annual conference held in Arizona that brings innovative minds in business and academic thought leaders together to further the science of service. It is a three daylong conference, with each day focusing on the following topics:


Day One: Service Innovation

This day features CX pros such as Mary Murcott, President of The Customer Experience Institute and Erik Peterson of A.T. Kearney. Topics include:

  • How to drive a culture of service innovation into a traditional product company
  • Building a service innovation culture
  • Innovating in a period of disruptive global change

Day Two: Customer Experience and Engagement

This day features CX pros such as Tracy Tannenbaum of Banner Health and Joe Wheeler of the Service Profit Chain Institute. Topics include:

  • Tap into the power of purpose, empathy and memories
  • Global perspectives on service research priorities for 2015
  • Restoring humanity to healthcare: the key to driving loyalty and growth

Day Three: Service Growth and Revenue

This day features CX pros such as Edward W. Petrozelli of The INSIGHT Group and Randy Wootton of Saleforce.com. Topics include:

  • Profiting from service & solutions: what product companies need to know,
  • Building the world’s largest salon brand: the Great Clips story,
  • Salesforce.com: building to a new vision of outcomes-based service.

If you have the opportunity, I hope you will check out this excellent conference!

To learn more about the Compete Through Service Symposium being held November 5 – 7, 2014, including speakers, breakout sessions, featured presentations, and how to attend, click here.

Photo credit: https://wpcarey.asu.edu/research/services-leadership/symposium-overview


By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.

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