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Category Archives for what-is

Customer Service Hero

Slideshare: What is a Customer Service Hero?

On January 28, 2013, we introduced a new way to define ideal customer service. We had a lot of fun putting together our concept of Hero-Class Customer Service™, a concept that stems from the belief

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What Is Customer Service?

What is Customer Service? A Look Back via SlideShare

On March 7, 2012, we asked 19 business, marketing and customer service experts the fundamental question: What is Customer Service? We received some truly insightful answers and thought we would revisit

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Hero-Class Customer Service | CTS Man With Cape

What is Hero-Class Customer Service? Part 2

In our last post, What is Hero-Class Customer Service? Part 1, we discussed why we like the term Hero-ClassTM Customer Service and the characteristics that customer facing professionals need to become

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What is Hero-Class Customer Service? Part 1

I’ve searched for a long time for a phrase to describe a level of service that is both amazing in its quality and impressive in its delivery. Sure, I’ve used the typical phrases for years — world-class

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What Is Customer Experience Enhancement | Silo

What Is Customer Experience Enhancement? And Why It Matters

So you decide to buy a pair of shoes. It begins when you see an advertisement for a holiday special. The advertisement promises free overnight shipping with a purchase over $100 and a discount on the pair

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What Is A Customer? | Gandhi Quote Picture

What Is a Customer? Did Gandhi Really Say?

A fairly popular quote about the nature of what a customer is has been making the rounds in the customer service world for years. The quote, in it’s more common form, reads like this: “A customer

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What Is A Loyalty Program | Spoof Loyalty Card

What Is a Loyalty Program? (And Will It Work For You)

Loyalty programs seem to be everywhere these days. From major airlines to local dry cleaners, it seems like wherever we go a company is offering us the option of joining their rewards program or loyalty

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What Is Customer Service?

What Is Customer Service?

What is Customer Service? It is the most fundamental of questions. Like many concepts, customer service seems to be in the eye of the beholder, a Rorschach test for how one views business and, to some

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What Is Great Customer Service | Man Stands Out

What Is Great Customer Service?

We wanted to try something a little different with this installment of the “What-Is” series and create a blog post completely written by our community. If you read blogs with any regularity, you know

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Understanding Customer Lifetime Value: A Non-Geek's Guide | Blackboard equations

Understanding Customer Lifetime Value: A Non-Geek’s Guide

What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their “lifetime” with the business. 

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