Customers That Stick®
Shares

Tag Archives for " CLV "

What Is a Customer Worth? | SlideShare ScreenShot

What Is a Customer Worth? Customer Lifetime Value via SlideShare

On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime

More...
Understanding Customer Lifetime Value: A Non-Geek's Guide | Blackboard equations

Understanding Customer Lifetime Value: A Non-Geek’s Guide

What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their “lifetime” with the business. 

More...