Amazon. The name itself perfectly captures the essence of what the company has become.
It is the largest, dominant feature in its ecosphere. It provides sustenance to those who use its resources. It serves as an economic engine for those whose livelihoods center around it. And nearby bodies of water feed it more than they compete with it.
A few recent interactions with Amazon demonstrate how the company is slowly but surely going to swallow almost everyone. While these examples are certainly anecdotal, they seem to exemplify larger trends in Amazon’s continued growth and increasing dominance.
The Same-Day Suitcase
We needed a new suitcase, and our options were simple:
- We could go to the traditional mall or outlet mall and hope to find a suitcase that matched our needs. A multi-hour proposition with a dicey chance of success.
- We could research local retailers through phone or web for models and inventory, buy it online or call to have them set it aside, and then drive to the store to pick it up.
- We could find the brand online and either buy it directly from the manufacturer or go bargain hunting on a variety of discount and often dubious websites, creating new logins, adding new account info, and navigating unfamiliar shipping policies and procedures.