The words Big Data are spoken every day in corporate offices around the world. And the benefits of it to companies and customers is, well… big.
And while Big Data is becoming more accessible to small to medium-sized businesses (SMBs), the basics of customer information — small data, if you will — is still where customer and experience meet for most organizations.
To collect this information, you need a method, and the customer information form is a tried and true way to get to know your customers. Let’s look as some of the basic types of information your form should have and then look at five tips to be effective with the form.
Four Types of Customer Information
Not all information is equal. But the more you know about your customers the better you can serve them. Here are four types of customer information you should consider having your form capture.
Basic Contact Information
This is the solid foundation you need to stay in contact with your client. Name, address, phone number, email address and the like are essential to making sure you can contact your customers in a timely fashion. Almost every form captures this basic data; the trick is having the real-time systems in place to make sure it is accurate. Read more