Welcome to the Monthly Mash, a mashup of tools, tales and tips on customer service and the customer experience from around the blogosphere.
A collection of the best posts about customer service and the customer experience I read this past month.
Two New Blogs in the CustServ Sphere
For anyone who missed it, one of the worst examples of customer service on digital record blew up during the last week of December. I considered writing about it myself, as I really did not find anyone with a customer service focus opining, but at this point, the thing has been done to death.
The story really shows how outrageously bad customer service can turn into a PR nightmare. Below are a few of the better pieces I read on the subject.
My Key Takeaways from this Epic CustServ Fail:
Sometimes the most popular post from the previous month; sometimes just the one I am most proud of.
In 1969, the Rolling Stones released the album Through the Past, Darkly (Big Hits Vol. 2), a compilation record released after the death of original Stones member Brian Jones. The album had a very cool octagonal album cover (which I used to have), and on the inside flap was an epitaph to Brian Jones that has always stayed with me.
“When this you see, remember me,
and bear me in your mind.
Let all the world say what they may,
speak of me as you find.”
In today’s information-soaked marketplace, your customers come to you preconditioned and prepared for the experience they expect.
Whether their perceptions were formed through social media, your own marketing, or their best friend, almost no one enters your business as a blank canvas on which you can write the story you wish to tell.
Your customer might arrive with a positive view, in which case there are unknown expectations you have to meet (and hopefully exceed). Or the customer might arrive with a negative view and for whatever reason (convenience, morbid curiosity, etc.) have decided to give you a chance anyway, meaning you now have to overcome being judged through a lens that tints everything with a negative light.
Customers will judge us through their own experiences, but those experiences are already being shaped long before the customer gets to us. There is little we can do to change that fact, but we can recognize it as a truth of the customer experience and adapt to its reality.
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By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.