As we touched on recently in the The Magic Number in Customer Experience is Two, we can easily get sucked into data, cohorts, personas, analytics and the like and forget about the individual nature of our customers’ experiences. On the front lines and on the Internet, one customer can have a marked impact on our organizations.
One customer is all it takes…
Data and numbers are the only ways to manage customer experiences in most organizations, but once in awhile we need remember to view our customer experience through a different lens.
Never forget the power and importance of one customer, for every number, no matter how large, is divisible by one.
For a similar but different take on this topic, also see Monthly Mash and The Value of One Customer.
Photo Credit: http://www.dreamstime.com/eraxion_info
By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.