Tag Archives for " CLV "
What Is a Customer Worth? Customer Lifetime Value via SlideShare
On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime
More...
Understanding Customer Lifetime Value: A Non-Geek’s Guide
What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their “lifetime” with the business.
More...