Tag Archives for " matthew dixon "
The Effortless Experience: An Interview with Matt Dixon, Part 2
Last Thursday, we released three short video clips in Part 1 from our interview with Matt Dixon, coauthor of The Effortless Experience. Today, we are pleased to share the entire interview, which centers
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The Effortless Experience: An Interview with Matt Dixon, Part 1
The concept of customer effort first began gaining traction back in 2010 when team members from The Corporate Executive Board Company (CEB) published an article in the Harvard Business Review entitled
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