…I have failed.
- Failed to provide enough value.
- Failed to listen closely enough.
- Failed to communicate effectively enough.
Not every customer lost is a failure. People move out of the market, people lose the ability to pay, and people’s needs change.
Yet, if I look at my lost customers, the great majority represent a failure on some level.
Admitting failure is the first step. After that, failure is to be learned from, not dwelt upon.
Each lost customer is an opportunity to grow and to absorb the lessons that will help retain the next customer in line.
What can you learn from your lost customers?