At the core of all customer experience is communication.
Communication helps direct a customer to the right department, helps make a customer feel valued, and helps give context to a product or service. Communication is among the most important of variables and, in many cases, the easiest to improve.
Sometimes, the simplest things get lost in the sea of complexity that is modern business. In customer experience optimization, many initiatives are complicated, requiring challenges like increased budgets, executive sponsorship, and infrastructure overhauls to even get off the ground.
On occasion however, the easiest wins can be among the most powerful wins, and taking a good look at your standard customer-facing communication is an easy way to quickly improve your customers’ experiences.
Below is a quick checklist you can use to review and improve your customer-facing communication:
Of course, communication has many facets to it. The above list is certainly not inclusive and simply represents a few of the bigger pressure points where customer-facing communication tends to fail.
Run your signage, phone scripts, emails, and other standard communication elements through the questions above. While not every check will be relevant to each piece of communication, the practice of putting your communication through the process can be illuminating. It often doesn’t take long, and you can usually find some easy wins to improve your customer-facing communication.
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By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer’s Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.