“Wow! Adam packs a punch with this book. And I love that its intended audience is frontline employees. Make no mistake; it would do no harm for executives or managers to read this book, too, but there are plenty of CX books written specifically for them. This book is for anyone who interacts with customers and wants to know how to deliver a great experience for them.
Be Your Customer’s Hero is comprehensive, covering every angle imagineable to help employees better understand customers and empathize with them, all in the name of delivering a great experience. The book is crammed full of practical advice that they can use everyday – and will want to refer back to often.”