In a few short years, Zappos has become known as one of the bellwether brands of customer service. I could write a whole book on how Zappos has risen to such great customer service heights (and others have); however, I want to take a look at one little slice of the Zappos experience: the customer experience created by the almost flawless user experience design of Zappos.com.
To walk you through this topic, we have created a SlideShare that takes you through various screenshots and demonstrates how the Zappos user experience is designed around what its customers want.
And spoiler alert: Most social media “gurus” won’t like how Zappos treats social media (but the smart ones will!)
Click below to begin the SlideShare, and then let us what you think.
By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.