This week, October 3-9, marks National Customer Service Week (NCSW). NCSW was established by proclamation of President Bush (#41) in 1992. The beginning of the proclamation reads:
In a thriving free enterprise system such as ours, which provides consumers with a wide range of goods and services from which to choose, the most successful businesses are those that display a strong commitment to customer satisfaction. Today foreign competition as well as consumer demands are requiring greater corporate efficiency and productivity. If the United States is to remain a leader in the changing global economy, highest quality customer service must be a personal goal of every employee in business and industry. (Read the full proclamation.)
Of course, if your organization is committed to the customer experience, every week should be customer service week; however, “official” weeks like this are a great opportunity to generate discussions with customers and team members and to take the time to do a little extra.
Thinking of doing something special for National Customer Service Week? Take a look at the ideas listed below from some great customer service minds. Included is my favorite idea from the author’s list and a link to the author’s full post.
(Shep has some great tips on his blog you can use.)
(Perhaps turn this into a contest — which CSR can get the most “you are so friendly” compliments this week.)
(This website does sell commercial items for NCSW but also has some good information on the event.)
(Kate’s post was from last year’s NCSW, but I’ve been becoming a big fan of hers lately and loved her daily ideas).
In addition to the ideas above, set aside a day or a morning/afternoon for an “Open Line to Management.” Have a manager and/or owner available to take calls from customers. Send out an email to your clients mentioning that, in honor of National Customer Service Week, we are setting aside a time to listen to our customers one on one. Encourage them to share any feedback they have, positive and negative. Possibly offer an incentive for anyone who calls.
So, had you heard of National Customer Service Week before? What was your favorite idea? Are you going to celebrate it in your business.
By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.