I was able to catch up with my buddy Stan Phelps at Influence 2016, the annual conference of the National Speakers Association. Stan, who is the author of five different books on customer experience, gave me a quick glimpse at why his next book, Red Goldfish, focuses on social purpose in corporations.

Are Social Purpose Corporations the Future?

Stan and I discuss some of the reasons why he believes that corporations without a social purpose will be left behind in the coming years. Millennials will be over 50% of the workforce in 2020, and Stan sees a shift in how corporations will define themselves.

As Stan says in the interview: “There will be no difference between for-profit and not-for-profit businesses; there will only be for-purpose businesses and not-for-purpose.”

Make sure to check out Stan’s insights in the video below.

To learn more about Stan, check out her bio beneath the video.

---

---

About Stan Phelps

Stan Phelps, is the Founder of PurpleGoldfish.com. He is a TEDx speaker, Forbes contributor and IBM Futurist that focuses on customer experience and employee engagement.

Throughout his career Stan held many marketing leadership roles with adidas, International Management Group, PGA of America, and Synergy.

He’s the author of five books: Purple Goldfish, Green Goldfish, Golden Goldfish, Blue Goldfish, and Purple Goldfish – Service Edition. They all focus on the little ways to drive differentiation, increase loyalty, and promote positive word of mouth.

Stan holds a JD/MBA from Villanova University and a Certificate in Achieving Breakthrough Service from Harvard Business School. He lives in Cary, North Carolina with his wife Jennifer two boys Thomas and James, and Glen of Imaal Terrier named MacMurphy.

To learn more about Stan, go to PurpleGoldfish.com.