The pace of change is faster than ever before. Those in technology-based fields already understand the forces of constant change that form competitive pressures in those industries.

But what about the rest of us?

While the need for innovation might not be as obvious and the penalties for failing to innovate might be less drastic — even in non-tech industries, innovation is no longer optional.

• Sell a service that really doesn’t change much? You had better be improving the experience that surrounds it.
• Sell a commoditized product? You had better be innovating the way it’s packaged or delivered.

What parts of your organization are screaming out for change? Where can you find competitive advantage by looking for opportunities to innovate?

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A version of this post originally ran in our eNewsletter The Customer Conversation.

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