Customer referral programs are nothing new. As consumers, we have been inundated with offers for referral perks by everyone from our dentists to our auto mechanics. The reason is simple: customer referral programs work. Customer referral programs (CRPs) come in as many variations as there are businesses to create them. While a CRP is not […]

During a recent vacation, we were fortunate enough to stay at the Hotel Indigo in Asheville, NC where we received a great lesson in top-notch customer service and the art of surprise. A Birthday in the Mountains We were in Asheville to celebrate a milestone birthday of my wife’s (which milestone, I am sworn to […]

As someone who believes that customer service is the ultimate differentiator in business, I am always on the lookout for examples of outstanding service. Great customer service can come from anywhere – from businesses where you expect no less (Nordstrom) to businesses where you are thrilled to just to be treated like a human being […]