In this One Win Book Review, we take a look at Predictably Irrational by Dan Ariely.

Check out the video below to hear Adam’s one win that you can take away from Predictably Irrational to improve your organization’s customer experience and customer service.

About Predictably Irrational

FROM THE PUBLISHER:

When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

For more info, check out Predictably Irrational wherever you buy books.

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