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Customer Information Form Basics: What You Need to Know

The words Big Data are spoken every day in corporate offices around the world. And the benefits of it to companies and customers is, well… big. And while Big Data is becoming more accessible to small to medium-sized businesses (SMBs), the basics of customer information — small data, if you will — is still where …

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What Email Support Tone Do Customers Prefer?

According to Help Scout, 94% of all online retailers provide email customer service. That means that a significant number of interactions with customers are made through email. Software Advice, a website that rates customer service software, released some interesting findings in a survey this summer on the best ‘tone’ for email customer support. So, how do …

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Customer Communication Checklist | Hand with pen and check boxes

A Quick Customer-Facing Communication Checklist

At the core of all customer experience is communication. Communication helps direct a customer to the right department, helps make a customer feel valued, and helps give context to a product or service. Communication is among the most important of variables and, in many cases, the easiest to improve. Sometimes, the simplest things get lost …

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What Color Is the Sky in Your Customer’s World?

We speak a lot in customer experience and customer service about dropping the ball. About… Our failure to provide adequate service. Our failure to communicate. Our failure to meet or exceed customer expectations. However, sometimes it’s not us; it’s them. Some customers simply live on another planet. Even when they are nice, their rather tenuous …

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Simple Customer Communication Wins

5 Quick Customer Communication Wins

Sometimes, the simplest things get lost in the sea of complexity that is modern business. In customer experience optimization, many initiatives are complicated, requiring challenges like increased budgets, executive sponsorship, and infrastructure overhauls to even get off the ground. Occasionally, the quick, simple wins are the ones that are most obvious and most ignored. Below …

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