In this installment of our “Expert Interviews” series on YouTube, I interview Phil Gerbyshak.

Phil Gerbyshak teaches sales people and leaders to position themselves as an expert in their niche to up their influence, impact and income. He is one of the people who teaches social and truly walks the social talk.

In this interview, we chat about how salespeople must understand that social media is a service channel, who owns customer service in the organization, and service as a software CRM systems.

Who Owns Social Customer Service?

One of the great challenges of social customer service is who owns it? Often the function is placed on marketing or even external teams. Phill discusses the relationship between owning the customer journey and being responsible for social media in the organization.

A few of the other topics we cover are…

• The disconnect between sales, service and social.
• The accessibility of CRM systems for small business.
• Keeping current and communicating technological changes.

Make sure to check these and other great points from Phil in the video below.

To learn more about Phil, check out his bio beneath the video.

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About Phil Gerbyshak

Phil Gerbyshak teaches sales people and leaders to position themselves as an expert in their niche to up their influence, impact and income. He is also the author of several books, including LinkedIn Daily Dozen, available free to you by signing up for his social selling insights.

You can find out more about Phil on his website or by connecting with him on Twitter or LinkedIn.