In a few short years, Zappos has become known as one of the bellwether brands of customer service. I could write a whole book on how Zappos has risen to such great customer service heights (and others have); however, I want to take a look at one little slice of the Zappos experience: the customer experience created by the almost flawless user experience design of Zappos.com.
To walk you through this topic, we have created a SlideShare that takes you through various screenshots and demonstrates how the Zappos user experience is designed around what its customers want.
And spoiler alert: Most social media “gurus” won’t like how Zappos treats social media (but the smart ones will!)
Click below to begin the SlideShare, and then let us what you think.