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Author name: Adam Toporek

21 Ways to Not Make a Good First Impression with Customers | Employee smoking

21 Ways to Not Make a Good First Impression with Customers

Research on first impressions confirms two very fundamental facts: first impressions happen rapidly and subconsciously. The old adage is true: you never get a chance to make a first impression. Because once that impression is made, our tendency towards confirmation bias means we are looking for evidence to support that impression and ignoring evidence that …

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Improve Your Customer Experience with Microinteractions | Interview with Jeannie Walters

Improve Your Customer Experience with Microinteractions (Video)

I was able to catch up with my podcast partner, Jeannie Walters, at the recent National Speakers Association Influence 2016 event in Arizona and talk with her about one of her customer experience specialties: microinteractions. What Are Microinteractions? A microinteraction is any small moment where a customer interacts with your brand. It could be a confirmation email, an exit …

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How Customer Service Training Is Like a Hollywood Love Story | Lovers in Paris

How Customer Service Training Is Like a Hollywood Love Story

Love stories in the movies, whether in the form of romantic comedies or more sentimental Nicholas Sparks-esque vehicles, have one similar device: the movie ends when the two love interests finally get together. Usually, the couple has overcome obstacles that have kept them apart — either self-inflicted or environmental — and the movie closes when …

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Video interview with Jay Baer about Social Media Customer Service ? Picture of Jay and a camera

Social Media Customer Service with Jay Baer (Video)

I had the pleasure to speak with Jay Baer for our new “Expert Interviews” series on YouTube. Jay is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books who travels the world helping businesspeople get and keep more customers. He recently wrote a fantastic book on social media …

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The Importance of Listening in Customer Service | Lady on Phone

The Importance of Listening in Customer Service

Everyone who has ever worked in a customer service capacity knows that we won’t always have the ability or resources to solve every customer problem we encounter. What we can do each and every time we speak with a customer is offer them our attention, by listening to their needs in an engaged manner and responding appropriately. Listening forms the foundation …

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