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Last Thursday, we released three short video clips in Part 1 from our interview with Matt Dixon, coauthor of The Effortless Experience. Today, we are pleased to share the entire interview, which centers primarily around the idea of customer effort. The concept of customer effort first began gaining traction back in 2010 when team members …
The Effortless Experience: An Interview with Matt Dixon, Part 2 Read More »
The concept of customer effort first began gaining traction back in 2010 when team members from The Corporate Executive Board Company (CEB) published an article in the Harvard Business Review entitled Stop Trying to Delight Your Customers. Since that time, CEB has expanded its research into the relationship between customer effort and customer loyalty. Much …
The Effortless Experience: An Interview with Matt Dixon, Part 1 Read More »
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