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customer-loyalty

Loyalty Programs Millennials | Group of students looking at their phones

Improve Millennials’ Experience with a Targeted Loyalty Program

Customer Service Blog, customer-loyalty, Guest Posts / By

Guest Poster: Kristen Gramigna Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. _______________________________________________________________________________________ Building a base of loyal customers can be one of the …

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What Marketing Needs to Know About Customer Loyalty

What Marketing Needs to Know About Customer Loyalty (Infographic)

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Customer retention and loyalty are significant profit drivers for most organizations, as we demonstrated in our own customer retention infographic a few months ago. In most cases, retaining existing customers is more profitable than acquiring new ones. Are you spending more on marketing than you are on maintaining your current customer base? Statistics on retention …

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The Effortless Experience | Conquering the New Battleground for Customer Loyalty

The Effortless Experience: An Interview with Matt Dixon, Part 2

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Last Thursday, we released three short video clips in Part 1 from our interview with Matt Dixon, coauthor of The Effortless Experience. Today, we are pleased to share the entire interview, which centers primarily around the idea of customer effort. The concept of customer effort first began gaining traction back in 2010 when team members …

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What Is a Customer Worth? | SlideShare ScreenShot

What Is a Customer Worth? Customer Lifetime Value via SlideShare

customer-loyalty, customer-service-techniques / By

On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime …

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The Ritz-Carlton's Famous $2,000 Rule | Customer Lifetime Value | Bell Desk

The Ritz-Carlton’s Famous $2,000 Rule

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The Ritz-Carlton’s customer service is legendary, but how do they achieve it? One way is by empowering and training their employees to solve customer issues in real time. It is a customer service model that few hotels follow. However, if you’re one of their customers, it’s good news, because the Ritz-Carlton will spend $2,000 to …

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