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Author name: Adam Toporek

My Hurricane Experience | Sullivan's Island Hurricane Hugo

Listen to Authorities About Sandy: My Hurricane Experience

Yes, this is the first non-customer service topic I have addressed since I launched Customers That Stick back in March of 2012. With superstorm Sandy approaching the Northeast, I thought perhaps I could do some good by relating my family’s experience with a hurricane. If it makes a difference to one person, it will be …

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5 Lessons Salespeople Can Teach Customer Service | Traffic Signal

5 Lessons Salespeople Can Teach Customer Service Professionals

Sales is one of the toughest jobs in business. To survive in the sales game, you need a thick skin and an unwavering persistence. At the same time, to thrive in sales you need a sunny personality, a way with people, and a firm grasp of the dynamics of the sales game. This is why …

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Great Customer Service Begins with Adequate Resources | Empty cash registers

Great Customer Service Begins With Adequate Resources

One of the least talked about aspects of customer service is resource sufficiency, and yet, all great customer service begins with this one fundamental notion: that you have the resources in place to deliver on your brand promise consistently. It’s easier said than done. It is challenging enough to make sure adequate resources are in …

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Marketing Begins Customer Experience | Person on Segway

Tell Marketing: The Customer Experience Begins with Them

One of the great challenges of creating a Hero-ClassTM customer experience is that often the first step in the customer experience occurs before your customer ever begins transacting business with you. Sometimes, this first step is beyond your control, for instance, word of mouth. What someone tells a new customer about you — whether it …

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The Abuse Exception | Angry, Red-Faced Customer

All Customer Service Is Subject to the Abuse Exception

President Truman once famously quipped that he wanted to meet a one-handed economist, because all of his economists advised him by saying on the one hand, on the other. Like economics, disciplines based heavily on human interactions are also context-dependent, lending themselves to an abundance of caveats and conditions. Customer service is one of those …

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The Ritz-Carlton's Famous $2,000 Rule | Customer Lifetime Value | Bell Desk

The Ritz-Carlton’s Famous $2,000 Rule

The Ritz-Carlton’s customer service is legendary, but how do they achieve it? One way is by empowering and training their employees to solve customer issues in real time. It is a customer service model that few hotels follow. However, if you’re one of their customers, it’s good news, because the Ritz-Carlton will spend $2,000 to …

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7 Secret Customer Service Techniques | Free eBook Cover

7 Secret Customer Service Techniques Every Expert Knows: Our eBook is Here!

As of April 2015, this eBook has been retired. You now receive 3 FREE sample chapters from Be You Customer’s Hero when you join The Customer Conversation. It’s done!  …  Mission accomplished!  …  C’est fini! I am extremely excited to announce that our new eBook 7 Secret Customer Service Techniques Every Expert Knows is being …

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