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How to Be a Good Customer: 16 Ways to Not Be a Jerk

Here at Customers That Stick, we focus on customer service from the perspective of customer-facing professionals and companies. Yet, customer service is inherently a two-way street, and when you talk about customer service long enough you eventually run into a simple fact: Customers have some responsibilities in the company/customer relationship. Sure, the customer is paying […]

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Marketing Domino’s: Should an Ad Campaign Tell Customers NO?

The last time I wrote about Domino’s was for a piece over at Spin Sucks entitled, 11 Reasons Domino’s Turnaround Campaign Worked. At that time, I lauded the brilliance of the Domino’s team’s self-critical, mea culpa approach to reinventing their product, remaking their company, and rebranding their name. It was a remarkable business and marketing

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Do You Need Social Media for Customer Service? [Infographic]

I recently came across a post on social customer service on Francisco Rosales’ excellent SocialMouths blog that contained some interesting data. Francisco posted an infographic from Our Social Times, a blog dedicated to social media marketing news and events, based on data from The Social Media Customer Service Report conducted by TNS. Francisco had some

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