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The original title of this post was Is Bad Customer Service the Norm? It is a catchy title — better than my current one — however, there is only one problem with it: It isn’t true. My original inspiration for the piece came from a January blog post by Harley Manning over at Forrester summarizing the […]
Why Average Customer Service is the Norm — And Always Will Be Read More »
What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their “lifetime” with the business. At the heart of understanding CLV lies the recognition that a customer does not represent a single transaction but a relationship that is far more valuable
Understanding Customer Lifetime Value: A Non-Geek’s Guide Read More »
The spirit of Thanksgiving is embodied in the name of the day. Somewhere among the football games, the super-caloric gorging, and the tryptophan-induced dozing, we all hopefully pause to reflect and to give thanks for the things we cherish in our lives. For most, this means reflections on family and friends, on health and happiness.
Customer Appreciation: Giving Thanks On Another Level Read More »
On occasion, we like to take a break from our regular content to highlight a worthy cause outside of our normal discussions of business and customer service. This Nonprofit Spotlight is dedicated to the Blue Key Campaign (link no longer active), which is a “U.S. based initiative (link no longer active) to channel the energy
Nonprofit Spotlight: Help Refugees with the Blue Key Campaign Read More »
Guest Poster: Laura Click It is my pleasure to introduce Laura Click, who has been kind enough to babysit this blog while I am away at a conference. Laura is founder and chief innovator at Blue Kite Marketing, a Nashville-based marketing and social media strategy firm that’s passionate about helping small businesses reach new heights.
Six Easy Ways to Make Sure Your Customers Hate You Read More »
I am a recent Apple convert. I made the painful though glorious switch to Mac in May and moved from Android to iPhone at about the same time. I own an iPad, simultaneously the coolest piece of technology I own and the most expensive paper weight in my house, and I still use my iPod
Steve Jobs’ Greatest Legacy: The Customer Experience Read More »
I have been trying to find a good definition of customer loyalty in this wide world of the Internet, and I have come to the conclusion that 1) no one has figured out how to define customer loyalty or 2) I am really bad at finding information on the Internet. Do some searches yourself; you’ll
The Definition of Customer Loyalty Read More »
Customer referral programs are nothing new. As consumers, we have been inundated with offers for referral perks by everyone from our dentists to our auto mechanics. The reason is simple: customer referral programs work. Customer referral programs (CRPs) come in as many variations as there are businesses to create them. While a CRP is not
Does Your Business Need a Customer Referral Program? Read More »
During a recent vacation, we were fortunate enough to stay at the Hotel Indigo in Asheville, NC where we received a great lesson in top-notch customer service and the art of surprise. A Birthday in the Mountains We were in Asheville to celebrate a milestone birthday of my wife’s (which milestone, I am sworn to
Surprise! A Lesson in Superior Customer Service Read More »
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