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On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime …
What Is a Customer Worth? Customer Lifetime Value via SlideShare Read More »
Last Thursday, we discussed the importance of documenting customer interactions in 5 Reasons Customer Documentation is at the Heart of Great Service. In that post we discussed how important documentation is to a great service culture. Yet, it is not enough just to value good documentation, team members should also understand the best way to …
We are pleased to present our next installment in the Inside Customer Service video series with Rob La Gesse. Rob heads up social media efforts at Rackspace. His passion is taking care of customers. Rob started at Rackspace as the Director of Software Development, and he found himself wanting to talk to customers and help …
We are moving one of our businesses today, so I thought I would keep this post quick and dirty. I want to briefly share my concept of customer service capability. When it comes to the capability of team members to excel at customer care, you can divide your team into three categories: Those who get …
A Brief Philosophy of Customer Service Capability Read More »
Do you want to know one of the essential signs that a company has a Hero-ClassTM Customer Service culture? Customer documentation. Yes, I said documentation. Okay, I can hear you now: Booooorrrring. And you’re right: it is. But it is also crucial. Documentation is one of the secret ingredients of a customer-centric organization, and it …
5 Reasons Customer Documentation Is at the Heart of Great Service Read More »
We are pleased to present our next installment in the Inside Customer Service video series: Jon F. Moss, Flight Director of Moss Media Labs. As Flight Director of Moss Media Labs, Jon brings business know-how together with his social media experience to deliver results to his clients. Moss Media Labs is a social media marketing …
In business parlance, a turnaround artist is a person who can go into a failing or floundering company and make the changes necessary to turn it around and get it back on a track to organizational success. Turnaround artists possess a wealth of multidisciplinary skills and are good at seeing not only the big picture …
Donna Gurnic is Market Development Coordinator here at CTS Service Solutions. Social media has proven to be an effective tool to help consumers communicate with companies. We’ve seen a couple get a quick home loan approval and a man get his iPad back. Unfortunately, the more widespread the use of social media for customer service …
I flew Delta Air Lines a few months ago and was pleasantly surprised by the before-flight safety video. Instead of the standard sleep-inducing safety presentation, Delta presented a safety video that blended the necessary safety information with a variety of humorous visuals. In some senses, the video represents a gutsy move. Airline safety is not …
Delta Air Lines Improves Customer Experience with a Safety Video Read More »
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