Popular Products Co-Created with Customers

September 15, 2020
Chip R. Bell Expert Interviews

Chip Bell innovates the world of customer service with the best practices of customer-centric organizations and provides powerful cutting-edge ideas and unique strategies that business leaders can immediately act on.

Getting Inside Your Customer’s Imagination

Did you know that some of your favorite products today were ideas from customers?

Customer co-creation has been around since the 20th century — minus the fancy name. Brands have been observing customers, listening to what customers want and creating new products and services based on their ideas.

Vans, Starbucks, McDonalds — these are just a few of the companies that have successfully co-created with customers. Take inspiration from these stories and start engaging your customers in conversations that let their ideas flow.

In this fun interview, Chip talks about his new book Inside your Customer’s Imagination and how to utilize one of your business’ greatest innovation asset — your customers’ ideas.

Some of the highlights from my conversation with Chip are…

  • What it means to co-create with your customers,
  • Customers’ involvement in the designs of Vans shoes and
  • The results of these customers’ ideas in business and our lifestyles

Make sure to learn more about these topics and get other great insights from Chip in the video below.

To learn more about Chip, check out his bio beneath the video.


Chip R. Bell is a renowned keynote speaker and author of several award-winning, best-selling books including Take Their Breath Away, Service Magic, Managing Knock Your Socks Off Service, Magnetic Service and Kaleidoscope:  Delivering Innovative Service That Sparkles. His newest book is Inside Your Customer’s Imagination. Dr. Bell has appeared live on CNBC, Fox Business, Bloomberg TV, CNN and his work has been featured in Fortune, Wall Street Journal, Forbes, Businessweek, Entrepreneur magazine and Inc. magazine. Global Gurus in 2020 ranked him for the sixth year in a row in the top three keynote speakers in the world on customer service.  







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