Are Customer Reviews Reliable?

March 18, 2020

Are Customer Reviews Reliable? This is an age old question, or at least as old as the internet itself. The answer is simple.

Yes, no, and maybe.

If you’ve studied statistics at all, you may have heard of something called statistical significance. That means there is enough of a sample set enough data that the data can be judged as being a fairly good indication of the truth.

So, one of the first questions when asking if reviews are reliable is simply how many reviews there are. You’re much safer trusting large number averages than you are individual reviews.

Individual reviews can be biased in both directions. Individual reviews can be interactive, inaccurate, and they can be misleading.

And this is one of the reasons that review sites are often unfair to small businesses because they tend to only get a small number of extreme reviews based on the research available.

I would say that online reviews should be always viewed with a healthy dose of skepticism.

1 thought on “Are Customer Reviews Reliable?”

  1. Hey Adam! Thank you for shedding light on the reality of customer reviews and how one should perceive the same.

    However, what do think small businesses can do to overcome the bias set against them because of a limited number of reviews? Can smart and inexpensive business communication technologies come in handy?

Comments have been closed on this post.



© 2011-2023 CTS Service Solutions, LLC.
All rights reserved.

Legal Information | Privacy Policy
How to Cite this Site

Scroll to Top