Predictably Irrational by Dan Ariely (a One Win Book Review)
Adam Toporek Keynote Speaker of Customers That Stick®

Predictably Irrational by Dan Ariely (a One Win Book Review)


One Win Book Review: Predictably Irrational by Dan Ariely

In this One Win Book Review, we take a look at Predictably Irrational by Dan Ariely.

Check out the video below to hear Adam’s one win that you can take away from Predictably Irrational to improve your organization’s customer experience and customer service.

About Predictably Irrational


When it comes to making decisions in our lives, we think we’re making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They’re systematic and predictable—making us predictably irrational.

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About the Author Adam Toporek

By Adam Toporek. Adam Toporek is an internationally recognized customer service expert, keynote speaker, and workshop leader. He is the author of Be Your Customer's Hero: Real-World Tips & Techniques for the Service Front Lines (2015), as well as the founder of the popular Customers That Stick® blog and co-host of the Crack the Customer Code podcast.

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