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Guest Poster: Luke Rees The following is a guest post from Luke Rees, a digital marketing executive at AccuraCast who writes extensively about technology, ecommerce, and trends in the search market industry. Luke explores the importance of not only omnichannel alignment but also of considering human-to-human interactions as part of an omnichannel strategy. Also, he …
Omnichannel Customer Service with the Human Touch Read More »
On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime …
What Is a Customer Worth? Customer Lifetime Value via SlideShare Read More »
What is Customer Lifetime Value and Why Is It Important? Customer Lifetime Value (CLV) attempts to determine the economic value a customer brings over their “lifetime” with the business. At the heart of understanding CLV lies the recognition that a customer does not represent a single transaction but a relationship that is far more valuable …
Understanding Customer Lifetime Value: A Non-Geek’s Guide Read More »
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