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Loyalty Programs Millennials | Group of students looking at their phones

Improve Millennials’ Experience with a Targeted Loyalty Program

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Guest Poster: Kristen Gramigna Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm, and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing. _______________________________________________________________________________________ Building a base of loyal customers can be one of the …

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9 Customer Experience Statistics to Refocus Your Team

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Customer-facing professionals need to know not only the scope of the challenges they face but also the results that stem from their actions. Statistics centered around the customer experience can help bridge the gap between performance and results. The 9 statistics below are categorized into three important customer experience areas: customer loyalty, customer effort, and …

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What Marketing Needs to Know About Customer Loyalty

What Marketing Needs to Know About Customer Loyalty (Infographic)

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Customer retention and loyalty are significant profit drivers for most organizations, as we demonstrated in our own customer retention infographic a few months ago. In most cases, retaining existing customers is more profitable than acquiring new ones. Are you spending more on marketing than you are on maintaining your current customer base? Statistics on retention …

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When Customers Stick: Customer Retention by the Numbers (Infographic)

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From small businesses to huge corporations, everyone wants to know the secret to keeping customers. How do we earn repeat business for years and years to come? In the infographic below, we use various customer retention statistics to break down the three most important aspects of customer retention: Understanding customer retention begins with understanding the …

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What Is a Customer Worth? | SlideShare ScreenShot

What Is a Customer Worth? Customer Lifetime Value via SlideShare

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On November 29, 2011 we posted a “back of the napkin” guide for calculating the economic value a customer brings over their “lifetime” with a business. We designed Understanding Customer Lifetime Value: A Non-Geek’s Guide as a thorough, yet non-academic, approach to determining the lifetime value of customers The step-by-step process of determining customer lifetime …

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