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Author name: Adam Toporek

Understanding the Other Side of a Bad Customer Experience | Noodles being spooned into takeout box

Understanding the Other Side of a Bad Customer Experience

Creating great customer experiences and delivering great customer service almost always boils down to one thing: being able to understand the experience of customers — to walk a mile in their shoes and to build a better shoe or create a better walking path with that knowledge. It begins by understanding what your customers are …

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Woman Holding Help Sign | Self Service Shold Never Mean Solo Service

Self Service Should Never Mean Solo Service

Technology is an integral part of frontline customer service. From information kiosks to digital signage, from mobile point of sale devices to the customer’s own smartphones; technology is part and parcel of even the most basic face-to-face interactions on the service floor. While much is made of online shopping replacing retail shopping, less is discussed …

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Customer Information Form Basics: What You Need to Know

The words Big Data are spoken every day in corporate offices around the world. And the benefits of it to companies and customers is, well… big. And while Big Data is becoming more accessible to small to medium-sized businesses (SMBs), the basics of customer information — small data, if you will — is still where …

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The Faces of Customer Experience

Meet the Faces of Customer Experience 2014

We introduced our Faces of Customer Experience series in April 2014, and we’ve had the privilege of meeting and sharing the stories of a number of wonderful customer-facing professionals. Their histories and influences, such as mentors, Italian restaurants and books have something to teach us all. So let us reintroduce you to our Faces from …

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Introducing a New Guide to Customer Service Higher Education

Today we are releasing our new guide to customer service and customer experience higher education programs. The Customers That StickTM Guide to Customer Service Certificate and Degree Programs (link is no longer active) is designed to help shine a light on the growing importance of our field and to help generate interest in those higher …

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Omnichannel Customer Service with the Human Touch

Guest Poster: Luke Rees The following is a guest post from Luke Rees, a digital marketing executive at AccuraCast who writes extensively about technology, ecommerce, and trends in the search market industry. Luke explores the importance of not only omnichannel alignment but also of considering human-to-human interactions as part of an omnichannel strategy. Also, he …

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